Freelance Copywriter and Concept Developer
I hold a masters degree in Innovation Management from Central Saint Martins (with Distinction) and I also have over 10 years’ experience in international marketing, a bachelor’s degree in English literature and language, a teaching diploma, a CIM marketing diploma, and certificates in coaching and mentoring, and leadership and management.
My background in traditional marketing campaigns means I understand what the client wants and what works. My coaching experience can tease out a good brief from the client. My innovation management masters has taught me ways to be creative, using techniques like design thinking to ideate and explore possibilities. My teaching keeps me curious and helps me convey complex information, simply.
I manage creative communication projects, liaising between creatives and corporate clients to produce work that is meaningful and adds value to them. I write scripts for videos, ghost-write thought-leadership blogs, write web copy and create communication campaigns within traditional, corporate organisations. I push creative boundaries, while keeping my clients happy.